I was surfing around and came across an article by Seth Godin that talks of image versus substance in marketing. Seth’s Blog: When the story doesn’t match gives us a very good way to look at the issue of how we picture a product because of the companies image but, I just had to think about the coffee for a minute.
I love coffee, and as I type this I am listening to the fancy Melita coffee pot finishing it’s brewing of my Tim Hortons coffee. I love my coffee strong and black and although I know a lot of people go to Tim Hortons and order a double double – that is double cream and double sugar I tend to love the taste of the coffe itself black.
While I may think a fresh brewed Tim Hortons coffee is the greatest coffee anywhere I do occasionally go to StarBucks and just now and again with this caffeine strong coffee I will think about how this is the greatest tasting coffee. The trouble is that the taste just like anything that is only good occasionally wears very quickly. I can never have Starbucks coffee two days in a row.
Gotta run the coffee is done!
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